郵件說(shuō)來(lái)說(shuō)去，最精髓如下，需要顯著的標(biāo)題，還有誘餌，提高網(wǎng)紅的回復(fù)率。表達(dá)方式可以多樣，但內(nèi)容萬(wàn)變不離其宗。

郵件模板：

英文版本的合作邀約模板：

Hello XXX,

First of all, congratulations on the great success with your social media! 

My name is XXX and I work for (the Company name\product name\brand  name), which is a relatively new company that focuses on providing fashion-conscious customers with a slim, edgy wrist product name. 

We have up to date received great feedback/reviews both from fashion bloggers and top fashion magazines and we are currently rapidly expanding.  

We are always looking for social media users that we feel are a good match to our brand for collaborations and we would very much like to work with you. 

I would be happy to send you your favorite product name from our collections, which can be found on our website www.XXX.com , a discount code for your followers in exchange for 3 outfit posts on your social media account. 

Would you be interested in this set-up? 

If you are, please select your favorite model and send me your address and telephone number to ship the parcel and feel free to ask me if you have any questions. 

I am very much looking forward to hearing from you.

Thank you,

Regards,

XXX

如果對(duì)你的合作感興趣如何回復(fù)：

Hi XXX, 

Thank you very much for your interest in our brand.

We′re interested in working with you and your social media accounts. I would be happy to send you a discount code for your followers and your favorite XX product name from our collections, which can be found on our website www.XXX.com in exchange for 3 outfit posts. 

Please select your favorite model and send me your address and telephone number to ship the package!

Look forward to hearing from you soon!

Regards,

XXX

如果被拒絕如何回復(fù)：

Hello XXX, 

Thank you for your e-mail.

At the moment we are unfortunately not starting any new collaborations with blogs or other social media accounts but I will gladly save your contact information for possible future needs. I wish you the best of luck  the future.

Thank you for your interest in Brand name and have a lovely day!

Thank you. 

Regards,

XX

溝通合作后時(shí)要求對(duì)方的溝通：

KOL發(fā)文模板：

It′s Christmas at XXX! Get someone you love, or yourself, a produce XXX at 15% off at XXX.com with the code "____" until the end of December. Follow @XXX and like facebook.com/XXX for more styles and offers!

XXX gives you 15% off of all products at www.XXX.com until ____with the code "____". Share your pics at #XXX and follow @XXX for more styles! 

Get yourself or someone close to you a gift from XXX. Use the code: ”____” and get 15% off at XXX.com until ____. Don’t forget to follow @XXX and like facebook.com/XXX for more styles! 

為了避免遇到一些網(wǎng)紅跑單，我們也會(huì)進(jìn)行一些電子合同簽訂，大家可以自行設(shè)計(jì)合同的格式，我們一般會(huì)加上下面的要點(diǎn)。

合同模板：

As a collaboration partner, please bear in mind the following: 

1.Not to make any false statements regarding our products or present information that otherwise is misleading towards consumers or not compliant with applicable regulations. 

2.Not to post any content that is not consistent with our product image. 

3.Our company has the right to demand pre-approval of any posted content, including the right to demand the removal of already posted content. 

4.Our company has the right to freely use, reproduce, and edit the pictures posted by you. 

5.To keep all communication you have with our company confidential. 

本文轉(zhuǎn)載于公眾號(hào)：Anna網(wǎng)紅營(yíng)銷(xiāo)

原文標(biāo)題：《與KOL如何聯(lián)系？郵件&合同&發(fā)帖模版大放送》